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Amazon predicted to bag 65% of UK Black Friday sales as lockdown drives shoppers online


Amazon is heading for a bumper Black Friday as lockdown-battered high streets, malls and retail parks cede trade to the online behemoth.

Wunderman Thompson has christened this year’s sales spectacular as an ‘online-first’ event, projecting that Amazon will hoover up 65% of all spend with at least 67% of British consumers ditching bricks and mortar outlets in favour of web-based spending.

The Black Friday 2020 report is based on two Censuswide surveys spanning 5,000 online consumers between…

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